Media Relations

Photography and Filming Sessions, Rental of TFAM Images

1) Photography and Filming Sessions

In principle, TFAM will charge a fee for photo sessions for a publication or filming session for a TV segment that do not have as the primary purpose public relations value for the museum. The TFAM media liaison will differ according to the purpose of the shoot.

Shooting Artwork: In principle, TFAM will not provide any piece for a photo or filming session in the interests of artwork preservation. We ask that a previously taken photograph or video footage that TFAM provides be used instead. Please see our guidelines on proprietary TFAM images in the section regarding TFAM image rentals below.

If the public relations and/or public information value has been determined to be sufficient to warrant TFAM cooperation, our museum will approve media requests to cover TFAM in a TV segment, publication or media website (excluding that of private individuals) under the following conditions:

• When introducing TFAM (contingent on including such basic information as visiting hours, days closed, transportation access and admission fee)
• Publication and/or airing of information regarding exhibitions
• Publication and/or airing of information regarding various TFAM events

Should your media organization meet the criteria listed above, then TFAM will approve of photo/filming sessions of the museum’s interior and exterior, as well as exhibited works (although limited solely to shots of the relevant exhibition hall and background images). If needed, TFAM will also accept requests for interviews with a curator or senior representative of the museum.
Please contact our Office of Public Relations for further information. After processing your request for a photo/filming session and/or interview, we will contact your office of TFAM’s decision and, if necessary, to schedule the optimal date and time for the session.

Note:

• A) Photo/filming will be limited solely to the purpose or purposes, as well as to the parameters agreed to in advance by TFAM.
• B) A curator and staff member of TFAM will supervise the photo/film shoot at all times.
• C) We ask that the article or TV segment name the exhibition, the reason for its holding, duration and venue.
• D) The media organization in question will provide a courtesy issue of the publication or digital recording of the TV segment to the TFAM Office of Public Relations

2) Rental of TFAM Images

Requests to cover TFAM will be approved for use by a TV segment, publication or media website (excluding that of private individuals) under the following conditions:

• When introducing TFAM (contingent on including such basic information as visiting hours, days closed, transportation access and admission fee)
• Publication and/or airing of information regarding exhibitions
• Publication and/or airing of information regarding various TFAM events

Should your media organization meet the criteria listed above, TFAM will provide the requesting organization with PR photos and/or video footage of the museum’s exterior, exhibition hall shots and works on display free of charge.

For further information, please contact:

For the use of high-resolution images for other purposes than those mentioned above, please contact DNP Art Communications Co., Ltd. to ask for permission. The images of the TFAM’s collection on our website are available for free.

DNP Art Communications
3-5-20 Nishi-Gotanda, Shinjuku-ku, Tokyo, 141-8001
Tel: 81-3-6431-3702
Fax: 81-3-6431-3705
Website: http://search.dnparchives.com